Keeping your customers happy

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Today we are focusing on customer service, this can be difficult for businesses to manage. Businesses have many different methods to ensure customers are kept happy.

A popular option is the use of a CRM – a Customer Relationship Management tool. There are many versions in the marketplace which you can purchase and set up yourself. These can help monitor customer orders, trends and help you when issues arise.

The idea of a CRM is to put the customer at the centre of the relationship, to ensure that you know everything about your customer, who to speak to, previous successes and issues with them. All in one central place for all your staff to see.

However, using a CRM doesn’t mean an instant improvement within your business. You can only effectively serve your customers if your team actively use the system. If the system isn’t getting updated, then important data can be missed. This could potentially escalate a complaint further.

It is also worth remembering that a CRM is only as useful as the data it holds. Having little data input into the system will not help your team when they refer to it. Consistency is key when using a CRM successfully in business.

A CRM which is used by all your team members can greatly improve efficiency in your business. Issues can be dealt with proactively providing better service to customers. Systems can also help with new customer onboarding, sales opportunities, a contact log and complaint resolution.

When choosing the correct CRM for your business you should consider what works for you now but also what will work in the future. You should always consider that as your business grows will our CRM grow with us, or will it need to be replaced in the future? A replacement later down the line could mean further administration and staff training.

When using an off the shelf CRM your business is at the mercy of that design. Having a CRM which is Bespoke and tailored to your needs can be hugely beneficial. The system can really focus on what your business needs and can grow alongside you. If you need a special feature in place such as a renewal date or customer referral section, it can be added.

One feature a customer of ours mentioned was “The contact log feature is really useful as we can see what conversations have been had with our clients and who is dealing with queries. This makes it easier to deal with the client’s requests and makes it a better customer experience.” Charlotte – Customer Service Manager – Unico 3.

If your business is wanting to improve relationships with customers, then a CRM could be a really important tool for you.

Keeping your customers happy
Make your customer relationships stronger

If you would like to speak to us about our software development services please contact us.

Contact Us

Taking Pride in What We Do

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At Nash Business Systems we always strive to provide an excellent service. Delivering exemplary systems. We always love to hear from users of our systems and how they make an impact on their working routine. Our team taking pride in what we do and all we achieve.

At Christmas time we received a gift from our customer Unico 3. We have worked with Unico 3 for a few years now and have watched their business go from strength to strength. The gift was a booklet from their team telling us all the things they like about the system we have developed.

Unico 3 provide outsourced expertise in accountancy, administration, compliance, and contractor support. We have supported them as their business has grown and gone from strength to strength. Developing a user-friendly system ensuring their processes streamlined and efficient.

We wanted to share some of the features we have included within a system.

Businesses often have several spreadsheets full of information. These can be difficult to maintain and can often loose information if unsaved. Moving away from Excel and into a computer system is beneficial. The information can be stored in a central database. All the information could be combined within the same system. Allowing easy updates and multiple users.

When we learn about business processes, we advise where automating a task can save your business time. With Unico 3 we learnt that one process took over 2 hours to complete, which was repeated 400 times a quarter. That is a lot of employee time for your business. We automated this process, so it now takes no time.

Save hours of time for your business tasks

Another way a system can help is with complicated calculations. When done manually these can take a lot of time and often leads to errors. Humans are not robots and mistakes are expected occasionally. When part of a system these can be calculated by any member of your team. The control in the system means errors are removed and the process is much quicker for staff to complete.

When we complete a system for customers, we always want their feedback. We continue to support them as their business grows and changes need to be made. We like to know their current headaches at work and to see how changes to systems can help them.

Receiving the booklet from Unico 3 was simply brilliant! Our whole team loved reading it and enjoyed all the fantastic comments, we all felt very proud. To know what a difference the systems we have built have made to people in their working lives is so rewarding. As a team we work hard to ensure customer satisfaction with everything we build.

We are looking for new businesses to speak with. To advise how we could help your working practices and remove your daily headaches. We can tailor a system for all your needs. An off the shelf CRM system leaves you at the mercy of that design. A bespoke system could be what you need and what will work for you. Why not contact us to find out more.

https://nashbusinesssystems.co.uk/contact-us-software-development-services

Thank you Unico 3 for your kind words